New innovative actions
Cubanacán Hotels in Villa Clara have around 400 rooms distributed in the hotel facilities of the province.
The Cubanacán hotel chain lives a high season higher than the previous year. In 2019, the chain have a higher occupancy in their floors and an increase of 5% in the number of tourists staying days.
The European clients is the main market. For this reason, Cubanacán hotels are focused on carrying out actions that allow them to increase the occupancy rates.
In addition, to maintain this increase and seek new international markets, they use a communication strategies in the network of networks, the main platform for tourism marketing today.
They have developed an Internet marketing strategy with the updating of information on current offers. Also, the updating of the main attractions both through tour operators and social networks. Customer widely use this platform to make their reservations directly.
Another of their initiatives is the promotion of the cultural attractions and traditions of the city of Santa Clara. These attracts the attention of foreign visitors and forms part of their motivations for traveling to Cuba.
In conclusion, the opening of new hotels in Sagua la Grande, Remedios and in the city of Santa Clara during 2018, has allowed a greater presence of this chain in the tourist packages that promote the destination Cuba internationally.